Clouted aims to eliminate the guesswork involved in making short videos go viral

CLOUTED'S INNOVATIVE APPROACH TO VIRAL VIDEO MARKETING

Clouted is making waves in the digital marketing landscape by addressing a critical need for brands seeking to leverage the power of short videos. With the rapid proliferation of video clips from podcasts, songs, and movies on social media, brands have recognized that these snippets offer a cost-effective method for marketing products. However, the challenge lies in effectively managing the clipping process and determining the best distribution channels. Clouted's innovative approach aims to eliminate the guesswork involved in making short videos go viral, streamlining the entire process for brands and marketing agencies alike.

HOW CLOUTED IS REVOLUTIONIZING THE CLIPPING PROCESS FOR SHORT VIDEOS

Traditionally, the process of creating compelling short video clips—known as 'clipping'—has been outsourced to independent creators, leading to operational challenges in managing these gig workers. Clouted is revolutionizing this process by building a robust infrastructure that automates both the logistics of clipping and the subsequent distribution strategy. By tapping into a network of over 100,000 gig creators, Clouted ensures that brands can access high-quality edited clips tailored to their marketing needs. This not only saves time but also enhances the overall efficiency of video marketing campaigns.

THE ROLE OF AI IN CLOUTED'S DISTRIBUTION STRATEGY FOR VIRAL CONTENT

At the heart of Clouted's strategy is the integration of artificial intelligence to optimize the distribution of viral content. The platform employs AI algorithms to analyze various social media platforms and identify the most suitable channels for promoting the edited clips. By determining the best target audience for each video, Clouted maximizes the chances of engagement and virality. This data-driven approach allows brands to focus their resources on the most effective marketing strategies, thus enhancing their overall return on investment.

INVESTOR CONFIDENCE IN CLOUTED: A $7 MILLION SEED ROUND

Clouted's innovative solutions have not gone unnoticed by investors. The startup recently announced a successful $7 million seed round led by Slow Ventures, with participation from notable investors such as Gold House Ventures, Weekend Fund, and Peak XV’s Surge. This influx of capital underscores the confidence that the investment community has in Clouted's potential to reshape the landscape of viral video marketing. With this funding, Clouted is poised to expand its operations and further enhance its platform, solidifying its position as a leader in the industry.

USING CLOUTED TO PROMOTE ELECTRONIC MUSIC AND FESTIVALS

Clouted's co-founder and CEO, Justin Banusing, has successfully applied the company's technology to his passion for electronic music and festival production. By using Clouted to promote &Friends, a Manila-based electronic dance music festival, he has demonstrated the platform's effectiveness in driving engagement and attendance. The festival, which now attracts over 20,000 attendees, serves as a testament to how Clouted can be leveraged to promote not only music events but also a wide range of products and brands. As Clouted continues to refine its approach, it is likely to become an essential tool for marketers looking to capitalize on the viral potential of short videos.